Product category research (Usage & Attitude)
- Consumer profiles and segments
- Drivers of choice
- Strengths and weaknesses of key market players
- Shopper behaviour and shopper marketing
Insight Expert full-cycle market research
Operating in the market research industry since 2010.
We deliver a wide range of studies for major international
and Russian companies across diverse business sectors.
Project experience across companies and brands
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Why us
We help our clients grow
- We translate consumer needs and market trends into actionable business insights.
- We know that everything can be measured — and we know how.
- We use a broad toolkit of methodologies to solve our clients’ business challenges.
Practical outcomes
We produce analytical reports
…that are easy to turn into action in a real business environment.
Expertise
Research services
Advertising campaign effectiveness research
- Which advertisements deliver the best performance?
- Which channels drive the strongest results?
- How do people respond to your advertising?
Other research services
- OOH and indoor media effectiveness measurement (PosterTrack)
- Pricing and price elasticity research
- Independent audits of advertising media and campaigns
- Product, concept and communication testing
Selected work
Examples
- Business situation and contextBriefly describe the background and any important details.
- Target audienceWho should be surveyed as a priority.
- Key business questionsWhat needs to be understood to support a business decision.
- Decisions after the researchWhich decisions will be made using the findings.
- Decision criteriaDefine specific thresholds and action standards.
- Required delivery dateYour deadline or preferred delivery date.
Client trust
Client testimonials
“Insight Expert has been our long-standing partner for analytical and research intelligence. With your support, we regularly conduct quantitative research projects and focus groups. You have won our tenders more than once, and each time we have been impressed by the findings and the depth of your analytical approach. Your research helps us understand the market, gauge consumer sentiment and track changes in how our target audience perceives us and our competitors. Working with Insight Expert gives us confidence in the quality and reliability of the data, as well as in the agreed timelines and scope of work.”
Irina ShaninaMarketing and Advertising Director, Zenden retail chain
“The Market Research Department of ABI Product highly values Insight Expert’s work on our joint projects. We thank the agency for its attentive approach to research objectives and methods, and for providing professional, knowledgeable support throughout each project, on time and to the required standard.”
O. A. ModovaHead of Market Research, ABI Product
“The study provided new insights and enabled us to analyse the effectiveness of investment across advertising channels and assess how our target audience perceives the University’s image compared with competitors. We recommend Insight Expert as a reliable research data provider capable of delivering all the information required, in full and within the agreed timeframe.”
D. V. YurkovMarketing Director, Synergy University
Information for participants
Have you received a research invitation?
Insight Expert conducts market research for international and Russian companies. Participation is voluntary, and responses are analysed only in aggregate.
We never ask participants for passwords, SMS verification codes or payment.
To verify an invitation, contact research@insightexpert.ru.